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Yarn & Spindle
Yarn Spindle is a clothing brand in Indonesia that targets the middle-class audience. Their flagship products are minimalist and basic clothing items. Creativera is the official agency for Yarn Spindle.
Initially, Yarn Spindle was just like any other clothing brand. However, we saw a very interesting opportunity in their products, which was simplicity. We took this concept and made it the highlight of our daily content on Yarn Spindle's social media. We collaborated with talents who represented the persona of Yarn Spindle and explored unique locations to create engaging content.
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