Strive Indonesia
Strive is a brand of healthy snacks and supplements originating from Indonesia. Strive has become a top choice for sports enthusiasts, especially cyclists, in Indonesia.
When Creativera first started working on Strive's social media, we encountered difficulties in various aspects. One of them was the behavior of Indonesian society, who were not particularly fond of consuming food that had a supplement nature or labeled as healthy. Apart from cost, taste was also a significant factor for them when purchasing food. Therefore, the social media concept we implemented for Strive was inspirational content featuring its users, particularly athletes. This approach helped Strive improve its branding and position among sports enthusiasts compared to before.
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